ForthlySupport for founders, with context built in
Room to think straight.
Clinically-trained coaches, paired with an AI that captures context between sessions. Your coach walks in pre-loaded — from week one.
The gap
There is no one to think out loud with.
Your therapist lacks work context. Your manager doesn't exist. Your board is a stakeholder, not a confidant. Executive coaches are expensive and uneven. Peers are competing with you. Your spouse is exhausted. So you keep it inside, and the next decision gets harder.
The room
What changes when context shows up first.
Capture context between sessions in voice memos and short prompts. Your coach walks in pre-loaded. The first session feels like the tenth. The rapport that normally takes six months happens in week one.
Clinically-trained coaches. Therapist-grade training, founder-grade context. Not life coaches. Not consultants.
Context capture between sessions. Voice memos, journal prompts, quick notes — five minutes when something happens, not an hour later trying to remember.
Confidential by design. No employer, no investor, no integration with your work tools. We don't train models on your data. The room is yours.
How it works
Capture the moment. Walk into a session that already knows.
Drop a voice memo on the walk home. Journal over coffee. Note a thought between meetings. Forthly turns it into the brief your coach reads before you sit down — themes, patterns, the things you almost didn't say.
What's on your mind?
Three ways to capture: voice memo on the move, structured journal when you have ten quiet minutes, free-form note for the thought you don't want to lose. Use what fits the moment.
The pre-session brief — themes, voice-note excerpts, opening questions. Already read by the time you sit down. One session feels like ten because it is.
Maya Chen — CEO, Indemna · Series A
Three threads worth following this session — a seed-extension uncertainty resurfacing in the voice notes, a pattern of poor sleep clustering before board calls, and a new tension with her cofounder around technical-debt prioritization.
Themes from the past 5 days
- Funding anxiety, surfacing across modes. She's mentioned the runway cliff three times since last session — once in a voice memo, twice in journal entries logged after midnight.
- A pattern around board prep. Anxious-toned entries cluster the night before each board check-in. Last call. Last week. The upcoming one, Wednesday.
- Cofounder friction is new. First appeared this week. She's been guarded about it. Worth opening gently.
Recent excerpts
"I keep telling myself I'll figure it out, but I haven't actually slept through a night in two weeks…"
"The hardest part isn't the runway. It's that I can't tell anyone I'm worried without it becoming the story."
"Cofounder pushed back on the refactor again. I let it go. Need to figure out why I keep letting it go."
Built for
Built for the person behind the title.
Founders and early-stage executives, Seed through Series B. Navigating cofounder conflict, board dynamics, hiring and firing, and the cost of carrying it alone. Not therapy. Not a peer group. Not an executive coach selling frameworks.
Membership
Less than an executive coach. More than therapy was ever built to do.
Biweekly
$300 / month
Two sessions a month. Voice memos, journal, notes — unlimited.
Weekly
$550 / month
Four sessions a month. Voice memos, journal, notes — unlimited.
Hand-matched coach · Cancel any time · SOC 2 in flight
Currently
The first cohort is twenty founders.
Members are hand-matched to coaches one at a time, which is slow on purpose. Leave your email and we'll write personally when there is a seat for you.